DSG Finance Group | Innovation in UK consumer finance
Always forward

Innovation in UK
Consumer Finance

DSG Finance Group is a collective of forward-thinking brands
and investments, which specialises in UK motor
finance and focuses on compliant technology-driven
delivery. Our group of companies are a powerhouse
when it comes to being ahead of the curve.

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Innovation in UKConsumer Finance
Innovation in UKConsumer Finance
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Our Values

1 Exceptional Service

The core of our mission is to deliver exceptional customer experiences and positive outcomes for anybody who interacts with a DSG Finance Group brand.

2 Knowledge and expertise

After almost 30 years in the business we believe we’re best placed to know what technology solutions the UK consumer finance market needs, so we develop this technology in house.

3 Forward thinking

We’re always innovating in traditional markets to make sure that our solutions are relevant and industry leading. We also invest in new ideas to ensure we’re always moving forward.

Our brands

DSG Finance

Absolute Excellence

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DSG Financial Services is an independent motor finance provider, working at the forefront of the UK’s major motor dealer industry for more than 25 years.

The mission for DSG FS has always been to be the first choice independent finance provider for the UK’s best motor dealers. Through a combination of experience, commitment to customer service, and continued drive to innovate, DSG FS is able to present a range of finance solutions that deliver positive customer outcomes every time.

DSG Finance

Unrivalled. Instant. Exclusive.

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Magnitude Finance provide bespoke funding, and advice, to customers looking for prestige vehicle finance solutions.

Magnitude’s car finance packages are tailored to meet the expectations and exact requirements of high net worth clients. The online finance calculator allows users to create their own prestige car finance package specifically for a chosen vehicle, to get an immediate accurate finance example, or they can contact the team for something more bespoke.

DSG Finance

Fast, Fair and Forward-thinking

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Connected Car Finance is a FinTech start-up that provides used car dealerships with better, more flexible finance options.

Made possible by new technology, this brand provides a slick, streamlined but most importantly straightforward finance service. Connected Car Finances uses cutting-edge technology to take all the hassle out of the process and enable used car dealerships get on with selling cars, not arranging finance.

DSG Finance

Absolute Excellence

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Leasing.cars delivers affordable new car and van leasing solutions to personal and business customers.

This brand originally called DSG Auto Contracts was established in 2003, but recently changed to Leasing.cars and has been offering low-rate, cheap business and personal leasing deals ever since. Leasing.cars partner with some of the UK’s best vehicle finance providers - couple this with the experience of the team and you can rest safe in the knowledge that your needs will be well looked after.

DSG Finance

Award Winning Services

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Unity Auto Finance has been providing car finance solutions for the motor dealer community for more than 25 years.

The focus has been on integrating technology and car loan products to create the perfect customer lending platforms. Through the Unity website you can get a decision in principle, on the most competitive car loan, in just 5 minutes. Unity has been recognised as an industry leader in integrity, technology and innovation.

DSG Finance

Looking to your future

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Based in Scotland, Igneous Asset Finance provide a range of financing option for all wheeled assets, from cars to commercial vehicles, to give you exactly what you need, when you need it.

Igneous’ mission is to reach new levels of service in loan solutions. They bring the personal touch back, with their high-quality approach to asset finance, the fastest-growing finance option for business. Whether you’re a sole trader in need of a new van, a company in need of a fleet of premium cars, or looking to buy your next prestige vehicle, Igneous has the solution.

Business model

Our focus is on FinTech, and the increasing use of this to improve the scope and efficiency of our products.

Core tech

Core tech

DSG’s in-house team has developed 3 market-leading proprietary technology systems which interact to provide a superior experience for retailers and borrowers.

  1. QST
    Dealer point of sale system
  2. Fibre
    Application screening & lender determination
  3. Aquarius
    Internal proposal management system

quotes generated
per year using QST


of proposals accepted
through Fibre


application records
held in Aquarius


Our management team has a wealth of experience and knowlege within the finance industry

Always investing

We’re always looking for new technology ideas and business to invest in, where we can bring value and develop opportunities together.

Accepty allows user to retrieve instant, customer pre-approved, real APR quotes from the UK's best personal loan providers via the Accepty API.


BankOf is a peer-to-peer lending platform aimed at helping people towards getting on the property ladder or other financial goals through crowd-sourcing funds from peers.

This could be a loan to make up all or some of your rental deposit, home deposit,
the lump sum needed for stamp duty land tax, or even solicitor fees.



Helping companies
move fowards, faster.


Built with a solid,
forward thinking foundation


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